At Flanders Flooring Days 2026, Christine will present "Creactivism", an inspiring and visually powerful talk rooted in her concept of “De-Sign of the Times." Through striking imagery and compelling storytelling, she will show the deeper motivations of today’s consumers and reveal how they shape tomorrow’s aesthetics, materials, and design choices. With her sharp analyses and forward-thinking insights, she provides a fresh perspective on what lies ahead—offering brands the inspiration and tools they need to take the right steps in this defining era.

MEET CHRISTINE BOLAND

In a world evolving at an unprecedented pace, Christine Boland helps businesses and brands not only understand the zeitgeist but also strategically respond to it. What drives people? Why do they behave the way they do? And how does this shape the future?