Founded nearly 30 years ago, Alternative Flooring is a multi-award-winning British brand creating design-led textile floor coverings defined by texture, colour and pattern. The brand offers a curated range of carpets, rugs and runners crafted from premium natural fibres and innovative textiles. 

Guided by its founding values of People, Product and Planet, Alternative Flooring places equal emphasis on design integrity, material quality and responsible production. Sustainability is embedded throughout the brand’s approach, delivering expressive, high-performance flooring for contemporary interiors.