Developed for Floorify
The Floorify Smart Display represents the start of a new generation of floor presentation systems at Glotec.
As early as 2014, we developed horizontal floor displays with pull-out drawers, which quickly became a standard solution within shop-in-shop concepts and retail environments.
During a development trip to Hong Kong in 2018, we were introduced to retail experiences powered by RFID technology. This inspired us to integrate technology into our existing drawer systems, enabling product information to automatically appear on a screen when a drawer is opened. This marked the foundation of our Smart Displays.
Every interaction with the Smart Display is recorded. This can provide Floorify with insights into which samples are viewed most, where customers disengage and which combinations convert best. These insights can support marketing and sales teams in responding to trends, customer preferences and store performance.
Following the success of the Smart Displays at Floorify — resulting in an order of over 100 systems — Glotec continues to upgrade existing floor presentation units to this smart concept.
At the same time, the Smart Displays remain in continuous development, with a strong focus on further strengthening the integration between offline and online sales channels.