If one wants to engage customers for circular flooring, one needs to understand that the customer does not view the product in solitary terms, but as a small part of a major socio-ecological transformation in which technical innovations and social narratives influence each other and to which they take a stance. Starting from this basic assumption, we want to look at central aspects of customer engagement.

MEET CLAUDIUS HÄRPFER

Claudius Härpfer is Senior Researcher and Chair Manager at the Chair of Sociology of Technology and Organisation (STO) at RWTH Aachen University. He studied in Würzburg, Frankfurt and Zurich and was a research associate at the Institute of Sociology at Goethe University Frankfurt. His work currently focuses on Transformation Sociology, Sustainability, Innovation Research and Network Research.